Break-even analysis
Monthly survival point
Contribution / unit
80 €
Fixed costs
50.000 €
Margin % on price
40%
Break-even point
625 units / month
= 125.000 € monthly revenue · 50.000 € covers fixed costs, rest is variable spend
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Unit economics
Every unit sold contributes 80 € toward fixed costs (120 € of the 200 € price goes to making it).
Break-even analysis
Contribution / unit
80 €
Fixed costs
50.000 €
Margin % on price
40%
Break-even point
625 units / month
= 125.000 € monthly revenue · 50.000 € covers fixed costs, rest is variable spend
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